Wii Active Workout

EA Sports said Tuesday that EA Sports Active sold 1.8 million units during its June quarter,
making the game the publisher’s “best-selling Wii title ever.” The company intends to maintain
the high sales momentum through unconventional marketing and distribution that saw the
game advertised on QVC and sold at Dick’s Sporting Goods, for example. The success has
also prompted EA to release an …

Gamasutra: http://www.gamasutra.com/php-bin/news_index.php?story=24714